QA, in collaboration with LA based Florencia Pita & Co.(also Cecilia’s cousin), designed a pop-up apparel store for UGG in Soho.Utilizing elements from the current store rebrand, which the team is also designing, the pop-up was a fast-paced 3 month design charrette and construction to get the store opened for the 2019 holiday season. Bringing UGG back to its Southern California roots and elevating the brand, a few of the new design elements include a large landscape graphic wall, mid-century accents,and a signature UGG fur wall… perfect for selfies!

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