QA worked to research and skillfully ideate possibilities to communicate the authenticity and uniqueness of the Rocket Fuel bran into an architectural graphics and interior design identity that projects character and reinforces the personality of a successful, fast moving company.
The clear and straight forward implementation of an actual full-scale booster rocket was the applied result of our experienced design investigation into the myriad of iconic possibilities toward imaging communications. The QA team set upon integrating a strong thematic concept with measurable scale to integrate the signage, graphic branding and interior design of the multi-story lobby that truly connects people to places and hierarchy of experiences within the mid-rise build out.
AE7QA was commissioned to design the Interior Architecture Tenant Improvements for the Rocket Fuel Headquarters Building in the Pacific Shores Park office complex. The base contract included a program for two of the tenant building's four floors. Rocket Fuel was growing significantly during the design phases of the project prompting them to lease the third floor, then ultimately the fourth floor. The additional space was designed during construction of the first two floors under a task-based contract that was completed within a very aggressive schedule Additional team members were brought in, as needed, to ensure prompt execution of design and delivery of documentation.
AE7QA was commissioned to design the new World Headquarters for Rocket Fuel, the fast-growing industry leader in Artificial Intelligence for internet marketing. In addition to four floors of offices, conference rooms and collaborative areas, the heaviest staff interaction occurs in the large Cafe and All Hands Area that accommodates informal meetings, all-office presentations, interactive interoffice social functions, and in-house dining for lunches and dinners. To accent the double height Reception Lobby, AE7QA worked closely with a local fabricator to design a custom rocket sculpture composed of a re-purposed rocket body and several reclaimed rocket navigational parts. The base of the rocket is suspended from the ceiling of the Lobby, and the nosecone is mounted in exactly the same location to the floor above to make it appear from outside the building as though it penetrates both spaces.