QA was commissioned to design the new World Headquarters for Rocket Fuel, the fast-growing industry leader in Artificial Intelligence for Internet Marketing. In addition to four floors of offices, conference rooms and collaborative areas, the heaviest staff interaction occurs in the large Café and All Hands Area that accommodates informal meetings, all-office presentations, interactive interoffice social functions, and in-house dining for lunches and dinners. To accent the double height Reception Lobby, QA worked closely with a local fabricator to design a custom rocket sculpture composed of a re-purposed rocket body and several reclaimed rocket navigational parts. The base of the rocket is suspended from the ceiling of the Lobby, and the nosecone is mounted in exactly the same location to the floor above to make it appear from outside the building as though it penetrates through the floors.
project information
Rocket Fuel Headquarters
Address:
2000 Seaport Blvd, Redwood City, CA
Redwood City, CA
Project Number:
Square Footage:
125,000 sf
Completion Date:
2014
Project Type(s):
Commercial
Residential
Hospitality
Public
Wellness
Award(s) Won:
Residential
Hospitality
Public
Wellness
LEED Status:
Residential
Hospitality
Public
Wellness
Public Facing Description
Internal Project Information
Role:
Services / Scope:
LEED Rating:
Project Delivery Method:
Construction Type:
Software Used:
Project Cost Information
Projected Cost:
Design Fees:
Final Cost:
Cost per Square Foot:
Insurance Information
Insurance limit requirements per contract:
Project excess coverage required?
Coverage start date:
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Cost/year to increase coverage, Year 2:
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Marketing Descriptions and Information (not for public use)
Internal Project Description:
QA worked to research and skillfully ideate possibilities to communicate the authenticity and uniqueness of the Rocket Fuel bran into an architectural graphics and interior design identity that projects character and reinforces the personality of a successful, fast moving company.
The clear and straight forward implementation of an actual full-scale booster rocket was the applied result of our experienced design investigation into the myriad of iconic possibilities toward imaging communications. The QA team set upon integrating a strong thematic concept with measurable scale to integrate the signage, graphic branding and interior design of the multi-story lobby that truly connects people to places and hierarchy of experiences within the mid-rise build out.
AE7QA was commissioned to design the Interior Architecture Tenant Improvements for the Rocket Fuel Headquarters Building in the Pacific Shores Park office complex. The base contract included a program for two of the tenant building's four floors. Rocket Fuel was growing significantly during the design phases of the project prompting them to lease the third floor, then ultimately the fourth floor. The additional space was designed during construction of the first two floors under a task-based contract that was completed within a very aggressive schedule Additional team members were brought in, as needed, to ensure prompt execution of design and delivery of documentation.
AE7QA was commissioned to design the new World Headquarters for Rocket Fuel, the fast-growing industry leader in Artificial Intelligence for internet marketing. In addition to four floors of offices, conference rooms and collaborative areas, the heaviest staff interaction occurs in the large Cafe and All Hands Area that accommodates informal meetings, all-office presentations, interactive interoffice social functions, and in-house dining for lunches and dinners. To accent the double height Reception Lobby, AE7QA worked closely with a local fabricator to design a custom rocket sculpture composed of a re-purposed rocket body and several reclaimed rocket navigational parts. The base of the rocket is suspended from the ceiling of the Lobby, and the nosecone is mounted in exactly the same location to the floor above to make it appear from outside the building as though it penetrates both spaces.
Design Challenges & Innovations:
Creative Branding
QA worked to research and skillfully ideate possibilities to communicate the authenticity and uniqueness of the Rocket Fuel brand into an architectural graphics and interior design identity that projects character and reinforces the personality of a successful, fast moving company.
The Rocket Concept
The clear and straight forward implementation of an actual, full-scale booster rocket was the applied result of our experienced design investigation into the myriad of iconic possibilities toward imaging communications. The QA team set upon integrating a strong thematic concept with measurable scale to integrate the signage, graphic branding and interior design of the multi-story lobby that truly connects people to places and hierarchy of experiences withing the mid-rise build out.
Other Notes & Reference
Mission Rock Block F, Mission Rock Building F
Transbay Block 4
P70 Building 12
P70A
Designed by Fred
*Project completed by senior members of responsible charge while at a previous firm.
Exclusive Luxury Beach Club
AE7
Jeff Wetzel, Principal
jeff.wetzel@ae-7.com
Client Values:
Campus Future Reorganization Strategies
Facilities Migration Phasing and Implementation
Workplace Analysis &
Cecilia has responsible charge and design responsibility for tthis project while at Backen, Arrigoni, & Ross (BAR Architects)
Essential Facility
Public Agency
Historic Building
Apartments: 212 Units
Serviced Apartments: 114 Units
Townhouses: 22 Units
Office Building: 12 Stories
Podium Retail & F&B: 74,000 sf
Parking Structure: 12 Stories
Podium & Block Retail: 2 Levels
Municipal Open Space: 2 Parks
Podium Parking: 3 Levels
Multiblock Urban Campus
Hernan Alonso Diaz - NOT QA WORK!!!!!!!!!!!!!!
Sports Facility
Owner: Michael Myers - 415 235-3650
Owner: Jack Scott - 701 869 2448
415 Natoma
Part of larger contract with SMUD from 2001 - 2007
Tool Issue Building Renovation & Seismic Retrofit - Part of larger SMUD contract that went from 2001 - 2007
Client Values:
The "Office of the Future" Implementation
Flexible Freestanding Desking Solutions
"Touchdown" Hotelling & Ergonomics Standards
Alistair Shearer
Principal | Project Manager
The Rockridge Group
alistair@rockridgegroup.com
AE7QA project
Exclusive Luxury Yacht Club
Client Values:
Alternative Workplace Strategies Program
Management Group Integration Imperatives
Collaborative & Concentrative Diversity Solutions
Ralph O'Rear,
Former Director of Facilities
Industrial Light + Magic (ILM)
415 209 2000
Registered California Historic Building
Essential Services Facility
Joseph Powell
Principal Architect, Headquarters Renovation
Facilities Management, SMUD
916 732 6761
joseph.powell@smud.org
Mr. David Gould
Principal
David Gould Associates
416 Donal Drive, Moraga, CA
415 990 0125
david.davidgouldassociates@yahoo.com
Owner's Rep
Registered California Historic Building
PUC (Public Utility Commission) Regulatory Requirements, Federal Regulatory Requirements (FRC, NRF)
Public Utility Client, Highly Confidential and Complex Project, LEED Gold Certified
Al Tayer House - Sayeed Al Tayer is a close friend of His Royal Highness Mohammed bin Rashid Al Maktoum and was gifted the property
Registered California Historic Building
Essential Services Facility
Glen Shuder, AIA - Facilities Executive
Doug Norwood - Project Director
Robert Labbe - Project Manager
Jim Jurkovich - Project Manager
Contact Number: 916-732-6623
Mixed Use Development - Retail, Hotel and Residential
100 Condos, 40 Leased Apartments, 120 Hotel Rooms, 45 Serviced Apartmentws
QA provided Interior Architecture services for AOR, AE7
Jeff Wetzel, Principal
jeff.wetzel@ae-7.com
QA provided full Interior Architecture and Design Services for Architect of Record,
We did renders only
Q House, Lovell House, Quezada's old house
Now owned by Al Grumet and Sonia Lee (testimonial from Sonia)
Meydan, AE7QA
We did masterplan and some contemporary homes
Jeff Wetzel, Prinicpal
jeff.wetzel@ae-7.com
Shanghai General Hospital
Never built?
AE7QA project
Tianyaoqiao Road, Xuhui District
Shanghai, Shangai, C200232 China
+86-2154121132
Never built?
MId Rise Office Buildings: 6
Low Rise Office Buildings: 8
Underground Parking: 1 Level
Retail - Podium + Underground: 2 Levels
Podium Block: 140,000 sf
28,966 sf site
1639, 1643, and 1649 9th Street, Santa Monica, CA 90404
SJSM
Cecilia's cousin, Florencia Pita did this while working with her husband Hernan Diaz Alonso
Zoning: P - Public
First Floor: 17,477 sf
First Floor Courtyard: 2,098 sf
Second Floor: 28,140 sf
Third Floor: 15,966 sf
Third Floor Roof Deck: 10,869 sf
Total Project Area: 74,520 sf
ILM, Industiral Light + Magic, George Lucas, LucasArts, Presido, Lucas Learning
Same clients as 9th Street in Santa Monica and the Maui projects
Simon Residence
Homewood Residence, Q Tahoe, Owned by Quezadas
Al Wasl Towers
('The Connection' Towers in Arabic)
QA provided full Interior Architecture and Design Services for Architect of Record, AE7.
Jeff Wetzel, Principal
jeff.wetzel@ae-7.com
Won 2nd place in a design competition, never built
Cecilia hates all their furniture and therefore most of the interior shots
Residential Tower with Amenities
20 Retail Units, 504 Serviced Apartments, 44 Freehold Apartments, 6 Penthouses, 119, 115 or 121 Stories?
we were AE7Q at the time
QA provided full Interior Architecture and Design services for Architect of Record, AE7.
TMP Worldwide
our design was taken and somebody else got credit
Corte Madera and Sausalito
Photography Studio
Buildings 24 &25
Cecilia hates this project
Marvin L. Peper
Formerly of Barnes Construction
415 984 1314
BGP, Ticketmaster
Mr. Lee Smith (Presently President of Prescient Entertainment)
Chairman, Live Nation
415 440 9700
leeasmith666@gmail.com
AIA San Francisco "Excellence in Interior Design" Award
Adaptive Reuse - Art & Media Curating
Client Values:
The "Progressive Office" Technology Solution
Management Group Integration Strategies
"Work from Home" Corporate Integration
Microsoft South
Mr. David Polnaszek
Retired Director of Facilities
dpolnaszek@live.com
650 614 7804
Subs: Structural, MEP, Civil, Landscape, Codes, Lighting, Roofing, Signage, Graphics, Security, Technology, Elevators, Acoustics, Food Service, Art, Fire Suppressio, Hydrology
AIASF, USGBC, Nor Cal, AIA
Registered California Historic Building: Hallidie Building
First Curtain Wall Buiilding in SF
Institutional Client & Board of Directors
Historical Renovation
Reference:
Stacy Williams
Deputy Director, AIASF
415 874 2620
swilliams@aiasf.org
Contact:
Bill Groth
bgroth@bcciconst.com
Margie O'Driscoll - Executive Director
margie.odriscoll@gmail.com
Symphony Asset Management purchased by Nuveen
Photographed by Cesar Rubio
Reference:
Christina Mans
Controller
415 676 4041
christina.mans@symphonyasset.com
GREE, Gree International
Out of business
Building Area: 457,224 sf Gross
Project Area: 21,615 sf Gross
19,546 Net
Existing Tenant Area: 34,560 sf Gross
31,888 sf Net
Total Tenant Area: 56,175 sf Gross
51,434sf Net
Building Area: 218,239 sf Gross
Project Area: 18,222 sf Gross
15,988 SF
Lew Cirne, CEO
lew@newrelic.com
Chris Cook, CCO
chris@newrelic.com
Devorah Rosner, Facilities Director
415 404 6719
Rocketfuel
Building Area: +/- 906,924 sf Gross
Project Area: 36,332 sf Gross
35,062 Net
Reference:
Robyn Singer-Dror, Principal
Studio D Interiors
robyn@studiodinteriors.net
917 497 6187
Rocketfuel
Peter Bardwick, CFO
650 517 8843
Single tower despite the plural name
QA is providing architectural and interior design services for the full renovation.
Satellite labs & offices
Original Design Contract Amount: $329,590
Additional Design Services: $151,450
Former Project Managers: Dawn Kokes, Deva Berman
1st Floor: 27,000 sq.ft.
4th Floor: 37,139 sq. ft.
Total Project Area: 64,139 sq. ft.
Total Building Area: 148,076 sq. ft.
Uber is a collaboration between QA and SHoP Architects. Project currently under construction.
Mission Bay Blocks 26 & 27 + Easements
Mixed Use - Office, Retail, Day Care, Public Park
2 Buildings
2 Connecting Bridges
SF Office of Community Investment & Infrastructure (OCII) SF Mission Bay Redevelopment Plan
Permitting: SF Department of Building Inspection Master Site Permit Package + DBI Pre-submittal Review | 13 Bid & Permit Addenda