QA News Mentions
April 28, 2021
Frame
UGG IS USING ITS FIFTH AVENUE FLAGSHIP TO POSITION ITSELF AS A LIFESTYLE BRAND
By emphasizing craftsmanship through the use of custom materials and bespoke furniture, Florencia Pita & Co and Quezada Architecture successfully established a spatial language for Ugg that indeed may prove more appealing to a wider audience.
Read MoreMarch 26, 2021
San Francisco Chronicle
Take a tour through S.F.'s new, $77 million animal shelter, complete with a dog toilet
The new shelter, six years in the planning, includes roomier cages, a modern veterinary suite and a comfy lounge for off-duty animal control officers... No detail was overlooked.
Read MoreMarch 8, 2021
Office of the Mayor of San Francisco
San Francisco Opens New Animal Shelter
“The imaginative and thoughtful reuse of this historic building has been an exciting project for our team to partner on,” said Acting San Francisco Public Works Director Alaric Degrafinried. “We were able to preserve an important part of the City’s past and deliver a safe, modern and user-friendly facility that will serve the needs of San Francisco for years to come.”
Read MoreDecember 10, 2020
New York Times
The Highly Unlikely Yet Totally Predictable Return of Uggs
"...And last month a new flagship store concept, which leans heavily into sensual curves and terrazzo floors, was unveiled on Fifth Avenue. So, like it or not, Uggs are cool again. Or maybe they were always cool. Or, keeping in mind the strange and fickle ways that trends ebb and flow in the social media era, maybe they were never cool, which is what makes them, well, cool."
Read MoreDecember 1, 2020
Retail Dive
SKU'd: From Crocs to Uggs, ugly shoes have won
Last week, the company launched its first flagship in New York City, with plans to open additional flagship stores around the globe in 2021. The brand also is introducing a seasonal ready-to-wear collection featuring 30 unisex, comfortable styles that will be sold at Nordstrom and at Ugg retail locations as a way to further expand into apparel, according to WWD.
Read MoreNovember 20, 2020
Chain Store Age
First Look: Ugg opens New York flagship; more to come
The new store is Ugg’s largest to date in the U.S., where it operates some 55 locations. The design speaks to the Ugg aesthetic of being cozy and comfortable and reflects the brand’s California’s heritage and evolution, from its signature boot to full lifestyle brand. The flagship was designed by Los Angeles-based architecture studio Florencia Pita & Co., in partnership with Quezada Architecture in San Francisco. Ugg’s DNA is evident throughout the space. Panels behind the cashwrap and throughout the store, for example, are styled to resemble the outsole of the Ugg boot.
Read MoreBlog
Coffee Isn't Culture: Considerations for a Return-to-Office That Doesn't Suck
The coffee cart is a bellwether of precisely what is wrong with the majority of return-to-office thinking. The focus on amenities, both large and small, does not comprehensively consider employee wellness and sense of belonging. Nor does it take accountability for the fact that employers have been building out deeply inadequate office space for decades.
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Roe v. Wade Affects Women in Architecture
The overturning of Roe v. Wade by the Supreme Court of the United States has dire consequences for women in leadership positions.
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The Comeback Tour
There is no question: the office will be making a comeback. But making the right decision on real estate has never been more critical. Engage your architect early to avoid costly mistakes down the line.
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Quezada Architecture and Florencia Pita & Co Design UGG's New NYC Flagship
“The flagship is driven by the concept of ‘lifestyle’, which is not only about the products or merchandise, but rather about an ideal of a more free and open space for an open society. The space is fluid, there are no designated men’s or women's areas, they can all be either/or, and the layout can be constantly changed and re-adapted. The custom-made freestanding fixtures, which allow for a more intimate shopping experience, are designed to be movable and flexible, and embrace multiple ‘lifestyles’ and narratives,” says Florencia Pita, principal of Florencia Pita & Co.
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