Through the skillful understanding of branding, place-making and the architecture of interior design, QA was proud to successfully develop innovative and exciting ways to visually exhibit the private collection of work and artists for the Bill Graham Presents and Live Nation SF Headquarters. The myriad of original artwork, photography, posters and collectible memorabilia are the backbone of the design that received an AIA Interior Design Award. The richness of character and a spirit of place connects employees, users, visitors and artists alike through the thoughtful deployment of archival media. The extensive curating and categorizing by QA designers uncovered priceless assets and exhibit-worthy collections of historic BGP material. QA looked within the nature of the entertainment icon to create a truly unique graphic experience throughout.