Our team in partnership with Los Angeles-based architecture studio Florencia Pita & Co., has designed the new Fifth Avenue flagship store for UGG in New York City. The Southern-California-based company is launching a global expansion, with this flagship store signifying its evolution from purveyor of their classic boot to a broad lifestyle brand. The design of the boutique is inspired by the experience of California and informed by the reinterpretation of traditional craftsmanship, with custom fixtures and furniture made through both advanced and traditional fabrication techniques in downtown Los Angeles. The UGG Flagship store is the first design collaboration between the two female-owned firms, founded by Florencia Pita and Cecilia Quezada respectively. Pita and Quezada are cousins, both born in Argentina and now living in California.